Independence
Editorial pages are not sold and no operator can purchase a verdict. If a future commercial relationship affects a page, it must be disclosed beside the relevant claim.
Language
We avoid “best”, “guaranteed”, “due”, “risk-free” and urgency language unless analysing the claim itself. Maximum wins are presented as boundaries, never likely outcomes.
Assistance and review
Digital tools may assist research, structure and copy checks. A page is still held to the same source, accuracy and correction requirements; automation is not a source.