OUR STANDARD

Editorial standards

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The publication is designed to make claims easier to test. That requires calm headlines, disclosed uncertainty and a bright line between information and promotion.

Independence

Editorial pages are not sold and no operator can purchase a verdict. If a future commercial relationship affects a page, it must be disclosed beside the relevant claim.

Language

We avoid “best”, “guaranteed”, “due”, “risk-free” and urgency language unless analysing the claim itself. Maximum wins are presented as boundaries, never likely outcomes.

Assistance and review

Digital tools may assist research, structure and copy checks. A page is still held to the same source, accuracy and correction requirements; automation is not a source.